I'm a Brooklyn-based product builder. For 25+ years, I've made it my work to find the gap between what technology makes possible and what people can actually access, and close it. I led a €4M, 52-episode kids TV production as showrunner and director, managing cross-functional teams across four countries. I've since shipped Woof, a consumer sound-sharing platform, How You Say, an anti-noise product discovery network, and Muy Watercolor, an iOS/iPadOS app. All built from scratch using Claude Code. For most of my career I had a backlog of product ideas I couldn't realize because I couldn't code. Claude collapsed the gap between idea and working prototype in a way nothing else has. I now build and ship daily. My instinct is to find what's newly possible, build the smallest thing that tests it, and ship it. That's been true across broadcast, interactive products, and physical goods — and it's what I want to do at the frontier of AI.
Woof is a web app that lets you create and share sound effect buttons with your friends. Like a sound emoji. Meme culture is a wild, sprawling landscape, and Woof identified a blank spot on the map where there are no other players. Woof is created and maintained with Claude Code.
Try it out! www.itswoof.com
Stack
- Framework: Next.js 16 (App Router) + React 19 + TypeScript
- UI & Styling: Tailwind CSS 4, Radix UI, shadcn/ui, Lucide icons, Next Themes (dark/light mode)
- Database & Backend: Supabase (PostgreSQL + BaaS) — client-side and server-side via SSR package
- API & Server: Next.js API routes (contact email, AI sound metadata generation), Server Actions for sound analysis
How You Say is a social platform for discovering and sharing products that you like. It is intentionally barebones, avoiding all the things that make social networks so noisy and depressing. No influencers, no branded content, no tracking, no ads. Just a zen feed of stuff you might like, powered by a personalized weighted recommendation engine. How You Say is created and maintained with Claude Code.
Try it out! www.howyousay.co/demo
Stack
- Framework: Next.js 16 (App Router) + React 19
- Backend: Supabase (Postgres), Cloudflare R2 for file/image storage, Stripe for payments
- Styling & Deploy: Tailwind CSS, Vercel
- Key features: Feed/recommendation system powered by custom Postgres RPCs, a bot network of 10 automated accounts, subscription gating, OG scraper for product metadata, admin dashboard with analytics and moderation tools
Muy Watercolor is a chillout coloring book app for iOS and iPadOS. It has a very satisfying, realistic watercolor effect and 14 pages of drawings to color. The app was created on the open-source game engine Godot, using Claude for the coded functionality.
Available on the App Store now!
Jungle Fruit is my one-man production company, where I create, develop, and showrun original kids' TV.
Hey Fuzzy Yellow
My 2017 animated short "Hey Fuzzy Yellow" was turned into a full TV show in collaboration with Doobry and Toon2Tango. I served as showrunner and director, overseeing script, design and animation departments, as well as composing the theme song and other music components. The €4M, 52 x 11 minute episodes production was truly international, with scripts written by Curiosity Ink Media in the US, storyboarding and design handled by Treehouse Republic in Ireland, sound by Will Productions in France, and animation by Hotel Hungaria in Belgium. Production wrapped in 2025, and the show is currently airing in Ireland and Latin America.
Watch the pilot here:
Muy
Muy is my favorite side project. It's all about drum machine music for kids. Kids + drum grooves is the best combination in the world. I'm having a great time experimenting with it, working toward a final format that will one day be an educational kids TV show. Using Claude, I have developed a custom After Effects character rig that uses predefined animation clips similar to a game engine. It also has automatic lipsync, blinking and other expressive tools. Around that, I'm planning interactive apps as well as an apparel line. For now, my test animations have amassed 29,000 followers on YouTube.
Watch the latest experiment here:
I made a watercolor app for Muy using Godot and Claude, available on the App Store.
This is an interactive drum machine I created using Claude. Rather than relying on samples, it generates drums using realtime FM synthesis. The sequencer is programmable and is designed to be accessible to kids.
I ran a toy company called Famous OTO that made premium cardboard playhouses for kids — 100% recyclable and manufactured in the USA. The prints were designed by me and printed in Pennsylvania using top-quality lithographic techniques. The line included two full-size models, an ice cream truck and a taco truck, plus a cat-sized range featuring a miniature ice cream truck and a Brooklyn brownstone complete with a tiny French restaurant. The products were featured in New York Magazine, Crain's Business, and won an Award of Excellence from Communication Arts.
Pistachios was the director name I worked under for motion graphics from 2006 to 2016, combining experimental 2D, 3D, and mixed-media animation. I was represented by Blacklist in NYC and worked with some of the world's leading agencies and brands across broadcast, digital, and branded content. My work won several international awards, including Gold and Silver at Promax/BDA.
Watch the showreel here: